About

 Claudia Ficca and Davide Luciano were cruising through Outremont in their 1997 Jetta and hit a big pothole. Six hundred dollars in car repair later, they came up with the idea of using potholes as the main theme in a photography project: “We started imagining different scenes that take place in a pothole”. For the first scene they thought: “ Wouldn’t it be funny if we saw a woman washing clothes in a pothole?” so they filled up the car with gallons of water, soap, dirty laundry and a clothes rack ; drove around in search of a nice pothole, unloaded the car and shot the “Laundry” scene. They then began scouting potholes and developing ideas for upcoming shots  and through a series of guerrilla street-level photo shoots, turned craters all over into objects of fancy.  We took something looked upon as such a negative and we tried to put a positive, humorous spin to it.